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Veteran pollster John Zogby takes readers beyond the front page of the sports section of the New York Times-to the complex motives and values that motivate public opinion-in Beyond the Horse Race: How to Read Polls and Why We Should. Rather than predicting which way the game will go, Zogby argues that polling can be […]
A recent study uncovered an interesting phenomenon: 18% of voters are undecided, with a surprising emphasis on men rather than women. This challenges the usual notion that undecided voters are predominantly female. Even more striking is the fact that many of these undecided men are younger than 35. What accounts for this trend? The article […]